By posting a photograph of myself with the accompanying text Is This You? on the Internet and on notice boards around London I invite people to send a photograph of themselves if they think they “are me”. I would then meet with them and photograph them myself.
According to the myth everyone has a Doppelganger, an identical copy of themselves somewhere in the world. If the person is good, then the Doppelganger will be evil and vice versa. The project Is This You? furthers the notion of this other ‘I’ by encouraging a re-thinking of self-identity; who we feel we are, who we want to be and who we want to be perceived as.